The nearshore call center industry in Latin America continues to expand rapidly, with countries like Colombia, Mexico, and Costa Rica emerging as preferred destinations for US companies. The region offers compelling advantages: cultural alignment, timezone compatibility, and a large pool of bilingual talent. Recent investments in digital infrastructure, combined with competitive operating costs (30-40% lower than US operations), make LATAM an attractive alternative to traditional offshore locations. Success stories from major brands like American Express and Amazon, who have established significant nearshore operations in the region, demonstrate the viability of this approach.
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